Shuhe Tractors have long stood as a classic name card of China’s agricultural machinery exports, relying on consistent quality and solid market reputation after decades of deep cultivation in global markets, alongside the broader journey of China’s agricultural machinery manufacturing going global. However, as the brand’s influence continues to grow, rampant counterfeiting and malicious infringement of the Shuhe brand have plagued the market, severely disrupting the order of export trade and infringing upon the legitimate rights and interests of both the brand owner and overseas consumers. To set the market straight and standardize sales channels, Shandong Changlin Machinery Group has officially issued an exclusive authorization announcement and launched a full-scale brand rights protection campaign to safeguard the industry reputation accumulated by the Shuhe brand over decades.

As a core brand under Shandong Changlin Machinery Group, Shuhe Tractors benefit from the Group’s more than 70 years of expertise in agricultural machinery manufacturing, making it one of the earliest domestic agricultural machinery brands to enter the international market. Starting in the 1980s and 1990s, core Shuhe products including walking tractors and diesel engines quickly broke into the Southeast Asian market, thanks to their high durability, strong adaptability and outstanding cost performance. These products gained wide recognition among local farmers and agricultural machinery operators in the Philippines, Vietnam, Malaysia, Indonesia, Sri Lanka and other countries, laying a solid foundation for subsequent global expansion.

Entering the 21st century, the export footprint of Shuhe Tractors has expanded continuously, covering nearly 60 countries and regions across Asia, Africa, Europe, South America and Oceania, including Central Asia, South Africa, Russia, Ukraine, Madagascar, Iran and other diverse markets. As a flagship product produced at the world’s largest walking tractor manufacturing base, Shuhe Tractors have long ranked among the top in annual export volume in the industry. At its peak, the annual export volume of Shuhe walking tractors exceeded 30,000 units, and diesel engine exports surpassed 12,000 units, with millions of high-quality agricultural machinery units delivered to global markets over the years.

Over the years, Shuhe Tractors have always adhered to strict quality standards, passing the ISO9001 quality management system certification and being included in the national agricultural machinery subsidy catalog for multiple models. With robust manufacturing techniques and product designs tailored to the agricultural needs of different regions, the brand has built a reliable image of "Made in China" overseas, becoming an indispensable tool for local agricultural production. It has also accumulated profound overseas brand equity and market reputation for Shandong Changlin Machinery Group, setting a benchmark for Chinese agricultural machinery going global.

Driven by the growing global popularity and market recognition of the Shuhe brand, a number of unqualified domestic enterprises have targeted this well-established brand, ignoring intellectual property rights and market rules to carry out large-scale counterfeiting and infringement activities. These enterprises produce shoddy imitations passing off as genuine Shuhe Tractors, disrupting both domestic and international markets through false publicity and causing substantial damage to the Shuhe brand image and consumer rights.

Such infringement acts are concealed and varied. The most common practice is the direct unauthorized use of the registered "Shuhe" trademark to produce low-quality tractors with highly imitated appearances and logos, which are dumped at prices far below genuine products. These counterfeit products are poorly made with cut corners on core components, featuring extremely high failure rates and serious potential safety hazards, resulting in direct economic losses for many overseas consumers.

Worse still, some enterprises deliberately avoid direct trademark infringement by using similar English names such as "Shuhe model" and "Shuhe type", falsely promoting themselves as "original manufacturers", "same style as Shuhe" or "authorized by the original factory" on domestic and overseas e-commerce platforms and foreign trade channels. They mislead overseas buyers and consumers by falsely claiming to be the official manufacturer or exclusive distributor of Shuhe Tractors, seeking illegal profits purely by leveraging the brand’s hard-earned reputation.

These counterfeit enterprises lack formal production qualifications and complete after-sales service systems. Their illegal operations have not only broken the trust bond between genuine Shuhe Tractors and overseas customers, but also disrupted the normal order of foreign trade exports and tarnished the overall image of Chinese agricultural machinery. For a long time, such repeated infringements have caused huge brand and economic losses to Shandong Changlin Machinery Group, and harmed numerous domestic and overseas customers who trust the Shuhe brand.

To completely rectify market chaos, clarify formal sales channels, protect the intellectual property rights and legitimate interests of the Shuhe brand, and ensure domestic and overseas customers can purchase genuine Shuhe Tractors, Shandong Changlin Machinery Group has issued an authoritative official announcement: Starting from February 1, 2026, the Group authorizes its wholly-owned subsidiary, Shandong Zhongtai Supply Chain Management Co., Ltd., as the sole legal export distributor of Shuhe Tractors worldwide. The subsidiary shall take full charge of overseas export business, channel development, customer liaison and after-sales support for Shuhe Tractors.

This authorization means that from the aforementioned date, no other enterprises, institutions, or individuals have the right to conduct export business of tractors under the Shuhe brand name, nor can they use the "Shuhe" trademark, brand name, or similar identifiers for export publicity, sales, or investment promotion. Any act of unauthorized production and sales of counterfeit Shuhe Tractors, or false promotion as an original manufacturer or genuine distributor under the names of "Shuhe model" or "Shuhe type" without authorization from Shandong Zhongtai Supply Chain Management Co., Ltd., constitutes a serious infringement and illegal act.

In response to the long-standing counterfeiting and infringement chaos, Shandong Changlin Machinery Group has officially launched a comprehensive brand rights protection campaign. The Group has joined hands with domestic and overseas intellectual property institutions and legal teams to conduct a full investigation of infringing acts in the market, collect relevant illegal evidence, and pursue infringers for civil compensation, administrative liabilities and criminal liabilities in accordance with the law for serious cases. The Group will continue to strengthen rights protection efforts, adopting a zero-tolerance policy and strict crackdown on all types of counterfeiting acts, and will never condone any illegal acts that infringe upon brand rights and disrupt market order.

Hereby, Shandong Changlin Machinery Group and Shandong Zhongtai Supply Chain Management Co., Ltd. jointly remind all overseas customers and partners: For purchases of genuine Shuhe Tractors, please be sure to contact and cooperate through the official channels of Shandong Zhongtai Supply Chain Management Co., Ltd. Do not trust false publicity from informal channels to avoid quality risks and economic losses caused by counterfeit and shoddy products.

The decades-long export success of the Shuhe brand stems from adherence to quality and market trust. Going forward, Shandong Changlin Machinery Group will take this authorization and rights protection campaign as an opportunity to further deepen the global market, upgrade product quality, standardize export channels, and firmly defend intellectual property rights to protect the pure reputation of the Shuhe brand. The Group will join hands with global partners to continue polishing the name card of Chinese agricultural machinery going global, providing more reliable equipment support for global agricultural development.

Core Statement Reaffirmed: Effective February 1, 2026, Shandong Zhongtai Supply Chain Management Co., Ltd. is the sole export distributor of Shuhe Tractors; no other entity has export authorization. The Group will severely punish all acts of counterfeiting, imitation and false publicity in accordance with the law to safeguard market fairness and brand dignity.